Free Printable Brand Voice Guide — Say / Avoid & Tone PDF
Per-topic yes/no wording, tone, and example line — share with editors or VA without another Notion doc nobody opens.
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Voice is the sum of what you refuse to say
Avoid ✗ is where clichés die — “game-changer” belongs here until earned.
Example / emoji shows pace and punctuation — not just adjectives about warmth.
Different from Newsletter issue planning: this governs how sentences feel across formats.